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Robert H. “Bob” Lorsch is a Los Angeles businessman, entrepreneur and philanthropist. == Career == For over 20 years Lorsch was in the marketing services, advertising and sale promotion industries. In 1985, he founded Beverly Hills-based TeleLine, Inc., who'e purpose was to create cause related marketing programs to benefit Special Olympic International, The California Sciences center and other non profits using premium rate 900 number services. (Page 2 of 5) 'Pay Radio' Tunes In Charities, Turns Off Some Consumer Groups August 24, 1986|DAVID JOHNSTON | Times Staff Writer Share Of the average $8,000 per day Lorsch grosses on his Museum Storyline, the telephone companies get $2,400 plus another $400 in taxes and service charges and he makes a tax-deductible donation of $1,000 to the museum. That leaves Lorsch $4,200 per day to cover his costs and make a profit. Lorsch maintains that his 976- numbers for the science museum illustrate a major new opportunity in charity fund raising, a rich amalgam of business and charity that fulfills President Reagan's call for private-sector initiatives to reduce reliance on government."In view of the new tax initiative in Congress (which would lower tax rates and thus lessen the value of charitable deductions), this kind of private-sector fund raising is the only way for charities to go," Lorsch contends. (A variety of studies have indicated that as tax rates fall, donations from upper-income taxpayers decline because a larger share of the gift comes out of the giver's pocket and a smaller share out of Uncle Sam's.) From 1994-1998, he was Chief Executive Officer of SmarTalk TeleServices, Inc., leading the company he co-founded through a public offering in 1996. Prior to that, he partnered with Pacific Bell Information Services to build a voice mailbox system that became part of the WinFax product offerings. Lorsch founded MyMedicalRecords, Inc. in 2005, leading the company through a merger with the biotechnology company Favrille, Inc., completed in January 2009. Lorsch was elected Chairman, President and Chief Executive Officer of the combined company, which was renamed MMR Information Systems, Inc. and officially became MMRGlobal, Inc. (OTC: MMRF) in June 2010. Lorsch also heads up the private equity and consulting firm, The RHL Group, Inc.,. with diverse interests in e-commerce, entertainment, and biotechnology. In the 1980s, Lorsch built and headed the Lorsch Creative Network (LCN), a full-service advertising and sales promotion agency specializing in marketing campaigns for “blue chip” national and international clients, including the ABC, CBS and NBC television networks, Campbell's Soup, Procter & Gamble, Marvel Entertainment, Johnson & Johnson, Taco Bell, Northrop Grumman, and McDonald's Corporation, among many others. Lorsch’s out-of-the-box campaigns was chronicled in the book ''Barbarians Led by Bill Gates: Microsoft from the Inside'', which recounts the first launch of Microsoft. In it, he is described as “a marketing mastermind...a magician who believed anything was possible and simply wouldn’t take no for an answer,” and where in one week “Microsoft had reinvented and redefined the idea of promotion.” Starting in 1981, Lorsch put his efforts into selling advertising on the Space Shuttle and International Space Station to benefit NASA research programs. He has continued to maintain the currency of his copyrighted proposals and has provided expert testimony to the Senate Subcommittee on Science, Technology and Space, expanding the scope of his programs to include future missions to the Moon and Mars. His career of combining entrepreneurship and philanthropy was the focal point of one of the seven keys to success in the 2007 book, ''The Millionaire Zone'', authored by ABC Radio Host and AOL Family Financial Editor Jennifer Openshaw. His entrepreneurial spirit was also profiled on AOL’s Money & Finance Web portal (“From High School (Almost) Dropout to Having $100 Million”) and in the 2007 book, ''The Engine of America'', written by Hector V. Barreto, former head of the U.S. Small Business Administration. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Robert Lorsch」の詳細全文を読む スポンサード リンク
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